The dreamiest clients who come into your world, pay in full, and are ready to rock and roll are usually the ones who watch from the sidelines and DECIDE BEFORE they ever speak to you! These clients have already made up their minds about working with you, even before your first interaction. So, when you think about your marketing strategy on social media, it’s essential to consider a few elements.

Read on to learn about these 3 elements.

1. Clarity of Your Services & Offers

If someone finds you, has been recommended, sent your profile, and you have had ZERO direct connection with them, how easy is it to find your services and offers within your social media grid? Can they:

• Scroll through your profile?

• Find the information they need?

• Get their questions answered?

• Decide to reach out or even make a purchase?

Example: Create carousel posts that showcase your offers and key information. This format allows potential clients to read, learn, and decide.

2. Showcasing Your Authority & Expertise

Viral content is fantastic for increasing visibility, but what converts your followers into clients is how you make them feel and when they start to trust you. You need content that demonstrates your knowledge, energy, teaching/delivery style, and authority in your field.

Example: Use face-to-camera content to blend authenticity and authority. Lives, talking reels, stories, and podcasts can all be shared via your email list to build deeper connections and add even more value.

3. Reminding and Directing People to Your Offers

It’s crucial to keep reminding and directing your audience to your offers. This can be done by

• Resharing your carousel posts

• Linking to valuable content

• Promoting deadlines, sales pages, links, and bonuses.

How often should you focus on this?

Regularly make it a priority for your visibility and content strategy. By coupling these three types of content with other online elements, you’ll start to nurture potential clients before you even know who they are!

Take a moment to evaluate your current strategy and identify which area needs the most attention. Strengthening these three elements will help attract and convert those dream clients who are ready to invest in your offerings.

If you need support with selling on socials, your online strategy for attraction clients & are ready for more money to come into your business, then it's time to join my annual Accountability and Momentum Bootcamp for just £88! This bootcamp is happening in September and spaces are limited to grab yours now!