If there's one thing we hear a lot about as online entrepreneurs, it's the importance of consistency. Consistency in our message, how we show up, and when we show up. It can often feel overwhelming, but with an omnipresent marketing strategy in place, you'll be able to show up consistently and energetically online.

Consistency Truths About Omnipresent Marketing Online

Being consistent is not the same thing as being online 24/7, forcing yourself to show up, or constantly being "happy".

It's about creating a brand that speaks for you.

It's about building a community that respects and trusts you. It's about creating and sharing content that adds value to your audience's lives, even when you're offline.

Here are my top four ways that you can use omnipresent marketing online without needing to always BE online:

1. Repurpose

If you have a video you've made, you can turn it into audio for a podcast, a Reel on Instagram, share a sound-bite and share it in your weekly email, create an up-leveled video for your Facebook page, OR create a GIF to help promote it elsewhere! The content repurposing potential is endless!

2. Timing

Remember that your stories last for 24 hours, so time your stories for maximum impact. I usually do 2-3 minutes of stories and break them into several, shorter clips to start my day knowing it can then be consumed all day long!

3. Cross-pollinate

Use various platforms to promote content on other platforms. For example:

• Share a link to your best performing Instagram post that week in your weekly email.

• Create a Facebook post that shares insights about your weekly email.

• Add your key links in your podcast show notes.

• Use your stories on Instagram to direct people to your freebies, and so on!

4. Repeat

Share past content that has performed well and resonated with your community! You are not creating new content, but your audience is connecting and engaging with you online.

Consistency Is Your Superpower

Remember, consistency doesn't need to feel overwhelming. In fact, it can become your superpower! Your are fully in charge of how you show up and how consistent you are, and that's powerful!

Which strategy can you put in place to become more omnipresent in your marketing?

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