When it comes to your business, there’s a distinct difference between chasing and attracting clients. While both strategies can lead to short-term success, the way they impact your long-term growth, energy, and fulfillment are worlds apart.
Read on to learn the difference between chasing and attracting clients.
Chasing Clients
When you’re chasing clients, you'll find yourself bending over backward to meet their needs, lowering your prices, and sacrificing your own boundaries and values just to close a deal. This might look like:
Lowering your rates in the hope that they'll bite
Making exceptions to your contracts
Going above and beyond to the point of overextending yourself
Taking on responsibility for their results, even more than they do
Constantly following up when they’re not initiating contact
Allowing them to breach your boundaries, like asking for last-minute fixes
Always being on call, ready to rescue instead of empowering them to stand strong on their own
This approach can drain your energy and lead to burnout. It creates a relationship where you're always chasing the next sale, feeling like you have to prove your value over and over again.
Attracting Clients
On the flip side, attracting clients is about standing firm in your worth and allowing your ideal clients to come to you, drawn by the value and confidence you exude. When you attract clients, the dynamic is entirely different:
You hold space for them to step up and invest in themselves
You send contracts and payment links, then allow them to take the next step
You ask questions that challenge them to reflect and take ownership of their journey
You celebrate their self-awareness and accountability
Your conversations revolve around growth—starting where they are now and envisioning where they want to go
You set clear expectations, meet deadlines, and maintain mutual respect
You are a guide and an empowerer, not a fixer
This approach leads to clients who are fully invested, respect your boundaries, and are ready to achieve their own success with your support. It's about empowering them, not rescuing them, and creating a relationship built on mutual respect and shared goals.
If you’re ready to shift from chasing to attracting clients and want to build a business that aligns with your highest values, it’s time to elevate your approach. My Bulletproof Success Method™️ will help you raise your standards, attract your ideal clients, and achieve outstanding results—for both you and the people you serve. This is a step-by-step framework designed to help you build a business that’s destined for success while also transforming you into a bulletproof woman™️ in your mindset, energy, and identity. Let’s raise your standards, elevate your client base, and start creating the results you’ve always envisioned.
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