When it comes to social media, it’s easy to fall into the trap of focusing solely on follower counts, likes, and comments. But, being a business owner is about so much more than just having a popular profile. Let’s dive into how you can use social media to truly optimize your business — and not just boost your following.
5 Ways I Use Social Media to Grow My Business (Not Just My Followers!)
1. Showcasing My Clients and Their Incredible Wins
Your clients’ success is your success. I make it a point to highlight my clients’ growth, dedication, and results on my social media. This not only celebrates their achievements but also shows others the type of transformations they can expect when they work with me.
2. Sharing My Services and How I Can Support You
Social media is a platform for visibility, so why not use it to let your audience know how you can help them? Whether it’s through posts, stories, or lives, I’m consistently sharing what I offer and the many ways people can get support. If you don’t talk about your services, who will?
3. Taking My Audience on a Journey
Every opportunity I get, I’m taking my audience behind the scenes! This includes sharing what I’m up to, behind-the-scenes peeks, celebrations, and proof of growth. The key is to let your followers feel like they’re part of your story, and it builds a deeper connection and trust. They get to see the real you!
4. Showing Up When It Suits Me (Not Based on App “Best Times”)
Forget the pressure of having to post at a specific time just because an algorithm says so. I show up when it feels good, when I have something to say, and when I’m ready to connect with my audience. This keeps my engagement authentic and true to who I am.
5. Inviting Conversation and Connection
Social media isn’t just a one-way street. I use polls, votes, questions, live talks, videos — you name it — to get my community involved. It’s about sparking genuine conversations rather than just fishing for likes or comments. The more your audience feels heard, the stronger the relationship becomes.
Which of These Can You Implement This Week?
Pick one (or a few) of these strategies to start using social media in a way that supports your business growth and not just your follower count. It’s all about making your presence meaningful, engaging, and valuable to those who follow you.
Ready to dive even deeper into maximizing your social media for business growth? Grab my FREE Social Media Masterclass and discover even more ways to turn your social platforms into powerful business tools!
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