When it comes to running a successful, impactful business, you have to stay focused on what truly matters and what is at the heart of your business. So often, we get caught up in vanity metrics and lose sight of what matters most.
If I asked you the question, "What is at the heart of your business?", what would your answer be?
Your launches? Your marketing?
Your systems?
Your social media?
There's no doubt that all of that matters and every single one of those contributes to your incredible success, but there's one thing above all that sits right in the middle of all of that.
The Heart of your Business is the PEOPLE.
The true heartbeat and core of any business is people. Your audience. The people you engage with and those who become your clients and your customers.
Every single one of those people creates an opportunity for you to connect on a meaningful level. The kind of meaningful level that's going to convert them from part of your audience to a paying client.
So, before you get consumed and overwhelmed with which email provider to use, how to make your social media bios sound catchy, what to say on your captions and Reels, or how to make your business more strategic, take the time to connect, spend time with, and learn about your audience.
Top 5 Tips For Connecting With Your People
Here are five ways you can get started...
1. Ask Questions
Your audience wants you to get to know them. They want to chat with you and know that you're a "real" person. Take the time to ask questions about them and follow up!
2. Share Value
This is an absolute must for any social media platform. Your audience follows you because they want to know what you know. Sharing valuable information with them will build trust.
3. Start Conversations
Get to know your audience and get them talking! Engage with them, ask them questions, share more about you, and don't overcomplicate it! Just be a kind human and be genuine in your conversation.
4. Be Visible
This goes to the "be consistent" message you hear me go on about all the time. Consistently showing up and providing your audience with value will build their confidence in you!
5. Get to Know Your Community First-Hand
Show a personal interest in their lives, their businesses, and themselves as people. Show your personality as much as you can.
Your audience follows you because they want to see who you are! Show them everything, from the not-so-great times to the amazing ones!
Your audience is the heartbeat of your business and taking the time to nurture and engage with them will help you build a business that is both successful AND impactful for the long-run!
Let me know in the comments, how are YOU connecting with your community today?
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